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2017 Commencement Speaker David Sackman class of '80

David Sackman is chairman and chief executive officer of Lieberman Research Worldwide (LRW), one of the world’s largest custom market research firms. He led its growth from a $5M local company to one with nearly $200M in global sales. He also founded AppliedVR, whose ultimate goal is to use virtual reality to help create positive behavior change to make the world a better place. See David's TEDx talk, "Real Change Through Virtual Reality" here.

Sackman honed his marketing strategy and new product development expertise over 30 years of experience across multiple product categories. He is frequently asked to speak to CEO groups around the world, and in 2015 presented a TEDx Talk in London on virtual reality.

Prior to joining LRW more than 25 years ago, Sackman was director of research at Columbia Pictures. He previously led marketing for the Winchell’s Division of Denny’s Restaurants and subsequently for the Group Health Services Division of American Medical International.

Sackman has served on the board of directors of the Marketing Research Association and Council of American Survey Research Organizations, as well as the boards of several privately held companies. He was named a 2015 Tech Visionary by SURVEY Magazine’s Technology Trendsetters. He received a B.A. in anthropology from UCLA in 1980.